Marketing planning and Control Essay Example | Topics and Well Written Essays - 1500 words

Marketing planning and Control - Essay ExampleThey have won the Liveable City Award of London in 2006 and was the runner supermarket to ever sign a partnership contract with local beef farmers pertaining organic beef supply. The companys unending efforts to source out viable products and suppliers made them strive their internal training and orientation of this array of shelf provender products on noted chemically established effects of pesticides to their raw materials resources and producers and on to the first aim farmers. Stressing that all of their farm products comply with the UK or its equivalent animal welfare standards, I proudly commend Sainsburys effort to provide the freshest product with the most accurate product info labels to the least product pricing offer as possible.Sainsbury has been performing strongly with total sales up to 8.3% to 9,549 million and sales increase of 6.2%, pre tax profit of 123.0%, delivery of 1.3 billion of additional sales after 18 months .2 The company is said to have employed a total trope of 153,000 employees and have established 728 supermarkets UK based and a duly represented website for online shoppers worldwide. Sainsbury is said to be UKs third largest food retailer.3 Established in 1869 by John crowd and May Ann Sainsbury, Sainsburys net based home delivery shopping service currently operates from ninety seven (97) stores.In addition to its high quality food and fresh grocery produ... Marketing Audit of Products, Goods and ServicesIn addition to its high quality food and fresh grocery products, Sainsbury has been retailing books, CDs, DVDs, MP3s, videos and computer games. as well as on display are flowers, wine, gifts, and electrical parts or accessories. On board with the online shopping directory is a provision for the banking and insurance needs of the customers or consumers with accord Sainsburys Bank. The bank offers wide array of services on credit cards and personal loans of lower interest rates , simple savings and investments (child trust funds to internet savings), car financing all present via online banking. This study aims to make a Proposal on the Marketing Plan of Sainsburys Supermarket Stores only.SWOT Analysis A. History of Mergers and AcquisitionsSainsbury PLC is the prove company of Sainsburys Supermarkets nationally known as plain Sainsbury at present. Its chains of supermarkets were acquired thru constant effort of branch-outs and thru merger and acquisitions. Bell Stores of North East England was acquired in February 2004. It was imperturbable of fifty four (54) high quality convenience stores. Jacksons Stores across Yorkshire and North Midland was acquired in August 2004. It was composed of one hundred fourteen (114) stores and was UKs confidential information independent, regional convenience store. JB Beaumont of East Midlands was acquired in November 2004. It was composed of six (6) convenience stores and has been regarded as a long established neighbo rhood convenience store operator. We butt give due credit to Sainsburys financial cost saving analyst on his fatigue causing search for branch outs and extensions by buying other(a) known retail stores apart from managing its liabilities on hand. Inventories